Good question. For the uninitiated, Bluetooth is an open-source standard for connecting devices without wires via short-wave radio frequencies. Basically, it works by "riding" the same wave that our microwave ovens utilize. As a short-wave standard, most Bluetooth development now is concentrated on connecting devices within a radius of 10 meters, or roughly 30 feet.
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Ericsson Bluetooth Radio
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Bluetooth is aimed at allowing wireless connections between all devices in essence, your mobile phone, printer, PC, PDA could "talk" to each other be synchronized by way of the Bluetooth chip each would contain. Of course this also implies that anything with a Bluetooth chip can join in. Which also implies the potential for Bluetooth technology is practically endless.
Developed initially by Ericsson, Nokia, IBM, Intel and Toshiba and today counting Lucent, Microsoft, Mitsubishi and Sony on the top-level roster the Bluetooth standard is being embraced by most ever tech developer in the world. The hopes are high for this colorfully named standard.
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GN Netcom headset
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Which brings us to the second part of the question: What's It All About for the industry? The answer is straight-forward and mentioned above: a potentially huge market for connecting just about anything to anything.
The rub, of course, is that Bluetooth is new, flashy and fun, because let's be honest of its very cool name. Which means that once the media got wind of ol' Bluetooth, it took the "idea" of it ran amok. That publicity, while flattering and a marketing bonanza, also created an "end of the honeymoon" scenario way before Bluetooth had reached anything near maturity.
Today the media is tempering its love-fest for Bluetooth with stories about its failures. Like any marriage hitting the rocks, the media-side of the Bluetooth union is ranting about weaknesses and promises not delivered.
Forget the media.
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Casira, from CSR
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The 10Meters.com Bluetooth pages are focused not on publicity but on a concept that is taking shape as you read these words.
As the pages we've compiled here attest, Bluetooth is a work in progress, and that progress is keeping pace with what it takes to get something new off the ground: a lot of R&D and testing before anything resembling a media "solution" gets to market and into the hands of consumers.
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