10Meters News Service

February 26, 2002 – Scooby Doo and The Gang will be bringing their brand of spooky fun to mobile phones soon via a partnership between the Cartoon Network and Digital Bridges Ltd.

The two companies announced last week they will collaborate on launching three mobile games based on the classic "Scooby Doo" cartoon series. The companies also will develop a game featuring a variety of other cartoon characters from the Cartoon Network, home to legendary characters such Bugs Bunny, Tom and Jerry, and The Flintstones as well as a whole new generation of top toon stars including The Powerpuff Girls, Johnny Bravo, and Courage the Cowardly Dog.

Scooby Doo is also set to hit movie screens when "Scooby Doo," a live-action movie adaptation of the series is released later this year. The movie will feature Freddie Prinze Jr., Sarah Michelle Gellar and Matthew Lillard.

The new mobile titles will encompass mobile gaming technologies, including SMS, WAP, Java and BREW, allowing the vast majority of mobile handset owners the chance to play the games.

Two of the Scooby-Doo games will make use of the Short Message System (SMS), one of the most popular mobile services in the world today, with billions of messages being sent globally each and every month. The Cartoon Network World game will make use of the WAP service, which allows mobile devices to connect to the mobile Internet to provide a richer interactive graphical environment. Another Scooby-Doo title will be created for the new generation of Java-enabled phones, allowing users to download, store and play games similar to old-school arcade classics.

"Gaming is perhaps the single most important product line with the greatest potential to generate significant data revenue for the wireless industry," said Mitch Lazar, vice president of Wireless & Emerging Technologies for AOL and Turner Broadcasting System International.

The games are scheduled to be launched later this year by the Cartoon Network, an all-animation television network, and Digital Bridges, a provider of entertainment channels for mobile devices.